The Rise of Short-Form Video: Strategies for Maximum ROI
With short-form video continuing to dominate platforms like TikTok, Instagram Reels, and YouTube Shorts, offer insights on creating authentic, high-impact videos that align with brand goals and deliver measurable results.
Influencer Marketing Evolution: Micro-Influencers and Long-Term Partnerships
There is also another shift in the influencers’ marketing landscape (towards authenticity) which is micro influencers (and long term partnerships). What distinguishes micro influencers from those of tradition celebrity endorsements is that they possess a premium degree of engagement rate with their followers and market products of the industry to niche audiences resulting in a […]